Vision
To be the best stockist, moving as one team to build the JRMH brand in Negeri Sembilan, guided by the principle of jihad ekonomi.
About Us About OBSB
The corporate and operations centre of Olin Beauty Sdn. Bhd. (OBSB), introducing the company, its credibility and the growth of our business.
Company Profile & Leadership
Olin Beauty Sdn. Bhd. (OBSB) is a wholly Bumiputera Malay company, fully registered under the Companies Act 2016 (Section 17). It was established in 2018 and founded by Puan Nazatul Azlin Abdullah, its Managing Director.
OBSB is the JRM Holistik stockist for Negeri Sembilan. The company practises the principle of jihad ekonomi — rebuilding the community economy through corporate waqf. On that principle, OBSB runs community programmes together with the distributors under it, alongside its sales activity.
OBSB owns its outlet building in Senawang, from which it manages and markets JRM Holistik products. The outlet carries the JRMH, Rumah Hutan, Deratu and Dapur Kayu By Bonda ranges — cosmetics, traditional remedies, herbs, health foods and more.
- Registration
- Companies Act 2016 (Section 17)
- Head office
- Senawang, Seremban, Negeri Sembilan
OBSB Journey & Milestones
How OBSB has grown, from the founding of the company to its digital transformation.
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2018
OBSB is founded
Olin Beauty Sdn. Bhd. is founded as the JRM Holistik stockist for Negeri Sembilan by Puan Nazatul Azlin Abdullah. Its own outlet opens in Senawang, bought with the profits from JRMH.
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2019
Best JRM Team
OBSB is recognised as Best JRM Team 2019 at the Rewards Oscars HQ 2019.
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2020
Flood Relief
Contributions to flood victims in Rantau, Negeri Sembilan.
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2021
PPE & Food Bank
PPE sponsored for frontliners at Kem Senawang and TTJ Seremban, and a Food Bank run with Bonda Rozita Ibrahim in the early pandemic.
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2023
PPOBM Sponsorship
A principal sponsor of the PPOBM Award and Grand Dinner 2023.
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2026
OLIN HIVE
The OLIN HIVE digital ecosystem launches, bringing customers, distributors, products, programmes and community into one platform.
Vision, Mission & Objectives
Mission
Grow a network of quality distributors in every corner of Negeri Sembilan. Stay fast and inventive in strategy so that JRMH becomes the customer's first choice.
Objectives
- Ensure distributors are committed and trustworthy in their responsibilities, and act as knowledgeable, competitive distributors.
- Teach corporate-style entrepreneurship in step with new norms.
- Advise on inner and outer health care, building ukhuwah rather than chasing profit alone.
- Strengthen systems and management to work more effectively.
OBSB Corporate Values
Teamwork
We focus and help one another to realise the company's vision and mission, united and steady as an organisation.
Responsibility
We are responsible for keeping our people and our products safe, and beneficial to the community.
Continuous Improvement
Good is never enough. We drive change with energy, celebrate our wins and keep building a better company for our customers.
Balance
We put balance between career and life first, avoiding stress and staying tolerant.
Integrity
We ensure honesty and fairness in every action, and do the right thing.
Innovative
Always alert to what is changing, and creative in setting strategy.
Principle & Community Impact
OBSB practises the principle of jihad ekonomi — a way of doing business that does not chase profit alone, but builds the community economy through corporate waqf, ukhuwah and benefit to society. On that principle, OBSB runs and supports community programmes together with its distributors.
Achievements & Growth
- Its own outlet building in Senawang, Negeri Sembilan.
- A network of around 60 Gold and Silver distributors.
- Recognised as Best JRM Team 2019.
- Active in CSR: flood relief, PPE for frontliners, Food Bank and community programme sponsorship.
Why OLIN HIVE Exists
As OBSB has grown, its ecosystem is no longer only the outlet and its sales — it now spans customers, distributors, products, information, programmes and community. OLIN HIVE exists to bring all of that into one digital platform that is better organised, easier to reach and able to grow with the business.
Puan Nazatul Azlin Abdullah
Managing Director / Founder
Olin Beauty Sdn. Bhd.
The Founder of OBSB
The story of the Managing Director and founder of Olin Beauty Sdn. Bhd.
In business, opportunity does not wait. We have to see quickly, plan quickly and act even faster — while making sure the team grows with us.
Puan Nazatul Azlin Abdullah is a graduate of Universiti Tenaga Nasional, holding a Diploma and a Bachelor of Mechanical Engineering, and was on the Dean's List from 2000 to 2004.
In 2004 she opened her own company, focusing on more professional business dealings with government departments and the private sector. Seeing how quickly online business was growing, she expanded onto digital platforms.
She has received several top-sales recognitions across a number of brands. After being selected as a JRMH stockist, she bought a shop with the profits from JRMH and set out to build the JRMH brand in Negeri Sembilan.
Her exposure to business began at the age of four, following her mother Pn. Raja Diwi selling kuih door to door, catering, running a factory canteen, a roadside banana stall and eventually a grocery shop in front of their home. That upbringing taught her the workings of trade, customer service, sales management, operations and finance.
- Education
- Bachelor of Mechanical Engineering, Universiti Tenaga Nasional
- Recognition
- Best JRM Team 2019 — Rewards Oscars HQ 2019
- In business since
- 2004
About JRM Holistik
JRM Holistik was founded by Bonda Rozita Ibrahim. Exclusive herbal formulations sourced from around the world make the JRM Holistik range distinctive. Its treatment concept is Rawatan Kesihatan Sunnatullah Secara Holistik — Islamic medicine and herbal treatment combined.
BRANDS AT OUR OUTLET
JRMH
Rumah Hutan
Deratu
Dapur Kayu By Bonda